design, photo and rock’n’roll




First collaboration beetween Mumiy Toll band and TBOE clothing retailer. The capsule collection included 5 t-shirts, designed in the band’s nautical style.

TBOE MT logo was developed for this collab, and have been used for years to come. It literally means ‘Your Mumiy Troll’; T letter resembling an anchor refers to the nautical motif of the collection and the band.
Buying a t-shirt, one would also get a CD with MT’s songs—a new way of distributing music.






© Photo Yuri Gryaznov © 2020 Photo Yuri Gryaznov


The crew

Motto Creative Communications
Vasya Smirnov   art direction
Sergey Steblina   illustrations & design


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